Wednesday, February 13, 2013

Business Book - Between Theory and Practice

Business Book - Between Theory and Practice. If you are visiting large bookstores such as Scholastic, the books business will be easily found. This condition is different from a decade ago, when the fiction books (novels), children's books, computer books and religious books, more control of the store. Meanwhile, business books, there were only a handful, and most translations from abroad.

Since the early 2000s, stretching entrepreneurs in Indonesia was blowing very strong. Season layoffs at various companies make a lot of people switch to undergo an independent profession as an entrepreneur. This condition is seen by publishers as a great opportunity, so stuffed with books market entrepreneurs, especially the work of local writers.


Some other tutorial and learn about business that profitable and support. Is here.

Business Books - Books Business Theory

At first books were published mostly contains theories about entrepreneurship. Publishers see, people need theories about business first before starting a business. However, the poor reader response. They prefer a book that gives a clear picture and the details on how to do business. Then came the issue of books on entrepreneurship in various areas. For example, the book Ways of Opening for Business with a knee capital; Become Entrepreneurs ? Who's Afraid!, And many other books.

Besides the books issue, also emerged about business books whose content is changing the paradigm. The book review how important shift from employee to entrepreneur zone. They lure the reader, how good a businessman, not have to go home from work every day jostling, financially free, free to set time and the like. This book is getting good response characterized by the emergence of local books are selling well and in the category of best seller. Call it like Do not Want to Be Lifelong payday. The book business is listed sold over 200 thousand copies.

Business and Investment Books

But in the last two years, the books business tips and mental changes began to decline marketing entrepreneurs. People are looking for other books as diverse as financial investment, stock market and other investment instruments. Entrepreneurial growing in scope, not only traditional businesses but also businesses with a more complex character. Readers also look for books that can guide them to be able to sustain the business, not just starting and building. Time continues to grow.

If before, the market crammed with books on business that invites the public business, then of course the next time there should be a business book vividly describes the business practice is good and right. The book type is then searched the public.

Internet Business Books

Well, one of the books about the business of late to be excellent in bookstores are books Internet business. Internet literacy levels of Indonesian society continues to increase, characterized by booming Blackberry (third BB users in the world is in Indonesia, BBC London), social networks are increasingly prevalent, internet cafes and businesses increasingly go into rural areas.

No wonder if all things related to the internet has always attracted the attention of the public, especially those close to the matter of money, that is business. All kinds of internet businesses, ranging from internet marketing, advertising, to shop online, shelled close in a lot of titles. Internet business-related Facebook alone, amounted to hundreds of titles. And until now, still hunted readers. That is, the Internet business is being passionate and this is only the beginning stage.

But be careful. Do not arbitrarily choose internet business books. Many are merely adequate theory without practical experience of the author. Or even just a translation only of e-books and authors outside.

We have to be smart to pick and choose who is the author ? Has it been successful in business internet ? If the author caliber from this blog, owner of small business life is beautiful blog as well as world class internet marketer, then so-so books were collected and put into practice their knowledge.

Business Books Worth a Read

Reading a book, especially a book with good quality, must be frequent. By reading quality books, it will continue to increase one's knowledge and insight will also be developed. In other words, reading a book is a process of self-development and self-learning continues to grow without knowing jaded. With regard to business issues and to learn more about the business that will wrestle in the business world, it does not hurt to spend some time reading business books, especially books of business and highly qualified management.

The discussion this time is to discuss books on quality business. Business books that will be discussed here all contain the essential knowledge about the corporate culture, the dark side of irrationality, and the secret behind peak performance. Following the discussion of the business books.

1. Delivering Happiness: A Path to Profits, Passion, and Purpose

The first book about the business is entitled Delivering Happiness: A Path to Profits, Passion, and Purpose. The contents of this book are stories about zappos.com, online shoe store that is very popular with the culture of the service is very satisfying. This book is written by a 35 year-old man named Tony Hsieh who also is CEO of Zappos. Delivering Happiness: A Path to Profits, Passion, and Purpose which tells Tony served on a business trip with a very attractive, lightweight, and light.

In this book, Tony Hsieh tells in detail how he built a work culture that can delivers the wow experience of its customers. One key for success is himself doing endless struggle for creating a minimal bureaucracy, are fun, and invite employees to improvise. Delivering Happiness: A Path to Profits, Passion, and Purpose is recommended to be read by all business managers in Indonesia who want to provide brilliant service for its customers.

2. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home is a book that explores the human irrationality in thought and action, especially in the world of work. One of the facts in this book to remember is that too big bonus given to employees turned out to have a negative impact on performance and productivity.

The important message in the book written by an expert's behavioral economics is always a concern to examine and question the assumptions that have been deemed probably taken for granted. Everyone should always be sensitive and aware of the emotional side as well irrationality always sneak every moment of daily life. Think Clearly and objectively (think clearly and objectively) is very easy to say, but it is sometimes difficult to apply.

3. The Facebook Effect: The Inside Story of the Company That Is Connecting the World

The book is 380 pages thick with a very slick illustrates facebook history since its inception and also narrated so beautifully. This book tells the story of struggle and strife idea behind all business changes facebook, began the process of establishment, business vision, to what features should be changed or added.

With excellent, this book gives an important lesson about how to manage a business that drove rapid growth. In addition, it contains also the way how to combine idealism and visionary business idea. That's some business books that are considered good and suitable for those who will go into business and build business enterprises. May be useful !

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