Promising Business Restaurant. Business restaurant promises many advantages for investors. Not infrequently, the artists and even mother-housewife-yack moved to go into business pampering belly culinary connoisseurs. If you are tempted to jump in this business, you should've thought about the presentation and the potential market. Doing Business restaurant however, besides popular, it also has a fairly high failure rate.
Is not enough just to think that the profits in this business can reach 150% or more! The advantage is of course only be achieved by a restaurant owner who has been successful in attracting consumers and customers. What should you know before opening the restaurant business ? Some of the things below will help you to realize that produces restaurant business.
Determine Tastes and Market Needs
First step is to determine the restaurant segment, is targeting the secondary consumer, student or higher among the foreign tourist instance and class businessman. All market segments have their own tastes, and the strength of its purchasing power is different. Consumers are usually not so upscale restaurants that offer dishes like college kids. Conversely too, when low-income consumers trying to eat at upscale specialty restaurant, definitely feeling embarrassed because of possible formal atmosphere, or the taste of the food did not match the prices on the menu are also hostile.
You should know the tastes of most people and the needs of the market. Market research you can choose to find out what foods are most preferred, how often consumers buy these foods, where consumers are used to getting food, as well as other information related.
Choose a Strategic Location
Strategic site selection is very important in your business because this business require more attention and more consumers before they decide to buy. Business location close to the crowd, such as office buildings, malls, markets, schools, and other matters, will have more potential marketing opportunities.
If the concept of your business or family gathering family restaurant, it would need to be set up in the city. This concept is more suitable in the wake outside the city, such as rural fringe fields or riverbanks, lakes. Your Restaurant offers a distinctive view of the verdant countryside or river water sounds plus with the fresh air, away from the noise of the city. Design of the restaurant was divided into two, namely indoor and open space such as huts and eats over a fish pond, or the river. Main menu or menu of traditional food typical of rural communities.
This concept is even more profitable, it may be sold not just a culinary course. There are a number of other supporting products offered to consumers. For example outbound packets, meeting rooms, rental fishing equipment, rafting, and much more.
Make a Delicious Food Products and Unique
If you already know the tastes of the market and have chosen this place, you will need to create a unique product formula and tasty on the tongue. The food was delicious with will make buyers hooked up to come many times, a loyal customer of your restaurant. In addition, unique food in the form of presentation, service, and taste, of course, will attract the attention of potential buyers to try the dish-dish at your restaurant.
There are two kinds of the menu main menu and menu change. Every restaurant must have a main menu differential product from competitors. For example, fried ice cream or ice cream, fried red spice roasted duck, roasted lasagna. Recipe menu mainstay is company confidential. Perhaps the only owner who can apply. While the side menu is seasonal eg asparagus soup, tongseng squirrels, cork fish soup, baked potatoes with medammame souce and much more.
Determine price Pas
Issue price on a menu, be one assessment of the consumer. Especially if your business caters to the middle-class consumers. Menu with reasonable prices not generate negative meaning for consumers. Put a price that does not burden your customers and of course, the price does not make you bankrupt. Choose the right price. When you give the price is too expensive, buyers will think back to come to your restaurant. Conversely, if the price is too low, usually the buyer will think that your restaurant is a cheap restaurant whose quality is questionable.
Creative and innovative
Competition on culinary and restaurant business is so fierce. Just look at the restaurant business in the big cities, such as come and go. Who is not creative in the face of competition going evicted culinary business. The key to success is to win the market competition, high creativity is needed in creating new menus, business systems and marketing fresher.
Make a small team whose job it creates new menus are innovative. Try using basic materials are easily available, in order to keep production costs down, so that the selling price to the consumer can be cheap. Be wasted when there is a new discovery but cooking ingredients hard to find in the market.
Take for example if your business sells meatballs, meatballs makes content of vegetables, carrots or content mayonese, a goal that the kids loved. Sometimes a child difficult to eat vegetables, this case can be tricked by modifying the content of spinach meatballs, cabbage, or peppers. Likewise, when you are targeting consumers vegetarian meatball sauce you can use the alternative broth or mushroom broth mushroom. In fact, could be replaced with tuna and shrimp broth, which caused a sensation meatballs seafood.
Serve Customers like A King
Who would not like to be treated like a king ? Consumers in the restaurant you also must love it. Give the service by following the concept of "customers is king". Forget the scowling face of a sense of tired of the willingness of buyers and diverse customers. Dispose of any personal problems that may interfere with your emotions in the service of the king who was enjoying a dish at your restaurant. Rest assured, buyers are happy with the service restaurants you will come back again next time.
Routine promotion
Promotion and advertising is like a second fuel capital / capital to run the business. A business without a balanced action was tantamount accelerate the promotion folded. There is a saying not know it was love. Introduce your business to the public as much as possible, people are potential customers. If your restaurant segmentation for the students. Sprinkle advertising your business in the places where college kids get together. Or channels of media consumption of young people.
For example, make promotions on radio, magazines, and other mass media. However, the most effective is the trend now again via social media channels. Make a sort of fan page on Facebook, invite your friends as much as possible, and then routinely provide promotional information about your business that need to be given half price discount for the first ten diners.
Besides promotion via twitter on a regular basis, look for as many followers as possible. And the tide status. To remember to promotion via social media is not too over advertising, the goal for your friends or your customers do not feel disturbed. Advertising is an investment in long-term results can be enjoyed at a later date. Therefore, the allocation of capital for your promotional needs.
Cooperation with business partners
Large-scale restaurant business must be purchasing or procurement division, his job was to purchase raw materials according to the needs of the kitchen. Stock of raw materials should be available at any time on the logistics. For example, fresh fish, vegetables, herbs and fruits. Therefore, restaurant owners inevitably have to find partners who are willing supply raw materials to the restaurant. Maybe work is not only a partner, preferably more than two, each having a supply of business is different.
Purchasing parts are in charge of such things. The goal is to anticipate vacancies material when crowded seasons, such as Eid, the holiday and wedding season. That is a glimpse of the restaurant business, promising business opportunity as long as well-studied. Congratulations start your business !
Is not enough just to think that the profits in this business can reach 150% or more! The advantage is of course only be achieved by a restaurant owner who has been successful in attracting consumers and customers. What should you know before opening the restaurant business ? Some of the things below will help you to realize that produces restaurant business.
Determine Tastes and Market Needs
First step is to determine the restaurant segment, is targeting the secondary consumer, student or higher among the foreign tourist instance and class businessman. All market segments have their own tastes, and the strength of its purchasing power is different. Consumers are usually not so upscale restaurants that offer dishes like college kids. Conversely too, when low-income consumers trying to eat at upscale specialty restaurant, definitely feeling embarrassed because of possible formal atmosphere, or the taste of the food did not match the prices on the menu are also hostile.
You should know the tastes of most people and the needs of the market. Market research you can choose to find out what foods are most preferred, how often consumers buy these foods, where consumers are used to getting food, as well as other information related.
Choose a Strategic Location
Strategic site selection is very important in your business because this business require more attention and more consumers before they decide to buy. Business location close to the crowd, such as office buildings, malls, markets, schools, and other matters, will have more potential marketing opportunities.
If the concept of your business or family gathering family restaurant, it would need to be set up in the city. This concept is more suitable in the wake outside the city, such as rural fringe fields or riverbanks, lakes. Your Restaurant offers a distinctive view of the verdant countryside or river water sounds plus with the fresh air, away from the noise of the city. Design of the restaurant was divided into two, namely indoor and open space such as huts and eats over a fish pond, or the river. Main menu or menu of traditional food typical of rural communities.
This concept is even more profitable, it may be sold not just a culinary course. There are a number of other supporting products offered to consumers. For example outbound packets, meeting rooms, rental fishing equipment, rafting, and much more.
Make a Delicious Food Products and Unique
If you already know the tastes of the market and have chosen this place, you will need to create a unique product formula and tasty on the tongue. The food was delicious with will make buyers hooked up to come many times, a loyal customer of your restaurant. In addition, unique food in the form of presentation, service, and taste, of course, will attract the attention of potential buyers to try the dish-dish at your restaurant.
There are two kinds of the menu main menu and menu change. Every restaurant must have a main menu differential product from competitors. For example, fried ice cream or ice cream, fried red spice roasted duck, roasted lasagna. Recipe menu mainstay is company confidential. Perhaps the only owner who can apply. While the side menu is seasonal eg asparagus soup, tongseng squirrels, cork fish soup, baked potatoes with medammame souce and much more.
Determine price Pas
Issue price on a menu, be one assessment of the consumer. Especially if your business caters to the middle-class consumers. Menu with reasonable prices not generate negative meaning for consumers. Put a price that does not burden your customers and of course, the price does not make you bankrupt. Choose the right price. When you give the price is too expensive, buyers will think back to come to your restaurant. Conversely, if the price is too low, usually the buyer will think that your restaurant is a cheap restaurant whose quality is questionable.
Creative and innovative
Competition on culinary and restaurant business is so fierce. Just look at the restaurant business in the big cities, such as come and go. Who is not creative in the face of competition going evicted culinary business. The key to success is to win the market competition, high creativity is needed in creating new menus, business systems and marketing fresher.
Make a small team whose job it creates new menus are innovative. Try using basic materials are easily available, in order to keep production costs down, so that the selling price to the consumer can be cheap. Be wasted when there is a new discovery but cooking ingredients hard to find in the market.
Take for example if your business sells meatballs, meatballs makes content of vegetables, carrots or content mayonese, a goal that the kids loved. Sometimes a child difficult to eat vegetables, this case can be tricked by modifying the content of spinach meatballs, cabbage, or peppers. Likewise, when you are targeting consumers vegetarian meatball sauce you can use the alternative broth or mushroom broth mushroom. In fact, could be replaced with tuna and shrimp broth, which caused a sensation meatballs seafood.
Serve Customers like A King
Who would not like to be treated like a king ? Consumers in the restaurant you also must love it. Give the service by following the concept of "customers is king". Forget the scowling face of a sense of tired of the willingness of buyers and diverse customers. Dispose of any personal problems that may interfere with your emotions in the service of the king who was enjoying a dish at your restaurant. Rest assured, buyers are happy with the service restaurants you will come back again next time.
Routine promotion
Promotion and advertising is like a second fuel capital / capital to run the business. A business without a balanced action was tantamount accelerate the promotion folded. There is a saying not know it was love. Introduce your business to the public as much as possible, people are potential customers. If your restaurant segmentation for the students. Sprinkle advertising your business in the places where college kids get together. Or channels of media consumption of young people.
For example, make promotions on radio, magazines, and other mass media. However, the most effective is the trend now again via social media channels. Make a sort of fan page on Facebook, invite your friends as much as possible, and then routinely provide promotional information about your business that need to be given half price discount for the first ten diners.
Besides promotion via twitter on a regular basis, look for as many followers as possible. And the tide status. To remember to promotion via social media is not too over advertising, the goal for your friends or your customers do not feel disturbed. Advertising is an investment in long-term results can be enjoyed at a later date. Therefore, the allocation of capital for your promotional needs.
Cooperation with business partners
Large-scale restaurant business must be purchasing or procurement division, his job was to purchase raw materials according to the needs of the kitchen. Stock of raw materials should be available at any time on the logistics. For example, fresh fish, vegetables, herbs and fruits. Therefore, restaurant owners inevitably have to find partners who are willing supply raw materials to the restaurant. Maybe work is not only a partner, preferably more than two, each having a supply of business is different.
Purchasing parts are in charge of such things. The goal is to anticipate vacancies material when crowded seasons, such as Eid, the holiday and wedding season. That is a glimpse of the restaurant business, promising business opportunity as long as well-studied. Congratulations start your business !
