Why We Need Mission Statement ? - You will find that with a simple statement but comprehensive, you will be aided to setting up and maintaining consistency and clarity of purpose to the entire organization. Giving frame of reference for all major planning decisions that must be made by you and your management team, as well as by other units in your organization. Getting a commitment from everyone in your organization through clear communication about the nature and concept of business organization you. Gaining understanding and support from people outside the organization you are important to your success.
Basic application of the mission statement is as internal guidance for all major decision makers in your organization until the plan had been developed can be tested with the overall mission suitable organization. Without a clear statement of purpose for the whole organization, resources so you can easily spread when individual units operate completely independently, often with the aim of mutually intersecting. In other words, your mission statement should be a document that clear that enables everyone in your organization focused its course with the attitude that supports the overall purpose of the organization.
Externally, the mission statement of your organization will become a means clear communication of clusters sepefti large customers, suppliers, and financial communities, as well as the board of directors, shareholders, and / your parent organization, although the purpose of the document main not PR, mission statement can serve it if were completed by Of course, even if your vision statement could be more useful to do so.
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